The Business Professional
Inventive, creative, even radical—these qualities turns the innovator’s ideas into novel solutions that not only improve, but can even change society. This unit introduces innovators of the auto industry, Henry Ford and Elon Musk, and how their specific interests drove their lines of innovation. Find out how Musk’s education, strategic business moves, and passions have transferred his innovations into other industries from software, to electric, and even space travel. Finally, discover how you can tap into your inner innovator and how your interests may even become your next career move!
It’s not just what you know—its who you know. With a message and a platform, however big or small, anyone can be instrumental to influencing someone’s interests and behaviors—even their beliefs. In this unit, discover how influencers have used their content and name to create, connect, and sell to their audiences, beginning with William Shakespeare, to Mark Zuckerberg, to Pepsi founder’s Indra Nooyi, and finally, to the influencer in you and how you can also leverage your image and message for a specific market.
Similar to Innovators, disruptors introduce something novel that not only changes the game, but even phases out its traditional predecessors, establishing the “new norm”. This unit covers the early disruptors of typical American pastimes through television, how Netflix founders have changed the streaming service with major networks following suit, and how Coco Chanel upturned the traditional fashion and perception of women. Finally, discover how you can embrace the disruptor within, hone your skills, and possibly set the new standard!
Who comes to mind when we say “Apple” or “Lakers”? Those that are immediately recognizable by their profession are the titans of their industry. This unit looks into the lives of titans Muhammed Ali, Kobe Bryant, Oprah Winfrey, and Steve Jobs, and how each one’s distinctive work ethic, leadership, and excellence has set them apart to become the living embodiment of their field. Finally, learn how to become a professional fueled by your own passion that can potentially lead you to becoming the next titan within your expertise.
THE SERVANT LEADER
What if our greatest leaders were actually the best servants? These seemingly contradictory models overturn the concept of leadership by empowering and uplifting those they serve to the top, and lowering themselves as servants at the bottom. This unit uncovers the background of servant leaders Mother Teresa, Martin Luther King, Nelson Mendala, Abraham Lincoln, Cesar Chavez, and Watchman Nee, demonstrating that leadership does not necessarily mean dominance, and that servility can be a strength.
THE PROBLEM SOLVER
Problem solvers are those who, in any given situation, see an issue and proactively seek to resolve the problem. This unit uncovers problem solvers who found ways to improve already existing products or services like Spanx’s take on shapewear, Airbnb’s take on rental spaces, and Uber’s take on taxi services. Discover how you can practice to be today’s problem solver in your immediate situation that could set you up to potentially lucrative ventures.
THE CUSTOMER OBSESSION
What keeps a business alive and successful? You may have the best operations and products, but without customers, there is virtually no business to run. With customers given more power to shape company reputation, companies have become obsessed with customer service. Discover why Jeff Bezos attributes his “Customer Obsession” philosophy as the factor of Amazon’s success, how the “Gold Standard” experience for customers has made the Ritz-Carlton’s the recognizable, elusive hotel company, and how Chick-fil-A’s customer catering has made them America’s number one fast-food franchise in customer service.
THE DATA SCIENTIST
There are experts trained in using social science and technology to analyze and predict your spending behavior, interests, and even make accurate suggestions personalized to your tastes for shows, music, and products. In this unit, learn about data scientists Nando de Freites and his learning algorithm for Google’s DeepMind AI company, what Hilary Mason’s machine learning intelligence is solving for businesses, and how Kira Radinsky’s data mining software is predicting public health problems and her involvement with the COVID-19 pandemic.