There are experts trained in using social science and technology to analyze and predict your spending behavior, interests, and even make accurate suggestions personalized to your tastes for shows, music, and products. In this unit, learn about data scientists Nando de Freites and his learning algorithm for Google’s DeepMind AI company, what Hilary Mason’s machine learning intelligence is solving for businesses, and how Kira Radinsky’s data mining software is predicting public health problems and her involvement with the COVID-19 pandemic.