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It’s not just what you know—its who you know. With a message and a platform, however big or small, anyone can be instrumental to influencing someone’s interests and behaviors—even their beliefs. In this unit, discover how influencers have used their content and name to create, connect, and sell to their audiences, beginning with William Shakespeare, to Mark Zuckerberg, to Pepsi founder’s Indra Nooyi, and finally, to the influencer in you and how you can also leverage your image and message for a specific market.

Unit 2 eBook: The Influencer

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