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What keeps a business alive and successful? You may have the best operations and products, but without customers, there is virtually no business to run. With customers given more power to shape company reputation, companies have become obsessed with customer service. Discover why Jeff Bezos attributes his “Customer Obsession” philosophy as the factor of Amazon’s success, how the “Gold Standard” experience for customers has made the Ritz-Carlton’s the recognizable, elusive hotel company, and how Chick-fil-A’s customer catering has made them America’s number one fast-food franchise in customer service.

Unit 7 eBook: The Customer Obsession

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